Southbound was started in 2017 by two Italian brothers living on KwaZulu-Natal’s North Coast.
The two trailblazers were big into their surfing and craved a niftier way to cruise along the coast in search of beach breaks, without breaking a sweat.
They figured there’d be no better way to power their passion for paddling into waves and propel their surfboard fin business, than on an e-bike.
E-bikes became the brothers’ go-to for getting around and as a means to make a living while doing what they love. The wheels of their new venture were set in motion and the search began for global partners to manufacture robust, versatile and affordable e-bikes for the Southern African market.
It wasn’t long before the first Southbound e-bikes were bound for South African shores. The oryx and golfie bikes were unleashed on the market and were put through their paces both on and off the beaten track.
Roll on into 2022. A former CMO of a leading insurer for 14 years, teamed up with an avid cyclist with over 20 years in the bike retailing business, and joined the Southbound crew. Today, new and improved models, and a sharper, more focused Southbound brand, offers riders from all walks of life a range of best-in-breed e-bikes, world-class after-sales services and a unique, e-bike anywhere experience.